Star Wars (24)

Ever since 1978, when Kenner first brought heroes and villains from "a galaxy far, far away" into living rooms very close by, Star Wars toys have been waging (and winning) a rebellion against our collective wallets.

The toys may have evolved, but the mission remains: to make you believe you need just one more X-Wing, even if you already own three. "You want this, don't you?" sounds less like Palpatine taunting Luke and more like Hasbro whispering in your ear.

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